Goalkeepers… whether they are old, young, experienced, novice, small, big, it doesn’t matter; they need their own identity. An identity that differs from the players on the field, but should not deviate too much from the team colors and background.
For the Mexican football academy Olivos MX I designed a custom goalkeeper jersey, with striking colors in all kinds of angular shapes. This creates a unique appearance that fits in well with the brand identity of the academy.
The jersey is also worn by trainers and staff for a widely supported design identity throughout the academy.